Anchor Events

WELCOME TO ANCHOR EVENTS

Fractional Event Leadership for Growth

We provide on-demand, strategic event leadership for startups, scale-ups, and enterprises that want events to drive pipeline, revenue, and brand authority.

Charting the Course from Strategy to Impact

Anchor Events offers fractional event leadership and end-to-end event consulting. Think of us as your on-call event team, available as much or as little as you need

Measurement, Reporting & Optimization

Reporting and impact reports to measure results. Define KPIs that tie every field activation to pipeline impact, including influenced revenue, opportunity velocity, and ROI. We design cross-program reporting frameworks and dashboards across programs, regions, and personas for real-time visibility. Deliver closed-loop measurement that proves ROI and guides optimization of tactics, budgets, and partner strategies.

Strategy, Leadership and Transformation

Strategic direction, program governance, and team mentorship. Take the reins on your events program with strategic direction, clear governance, and hands-on mentorship. We establish a scalable operating model that ties every event to pipeline, revenue, and brand goals. With trusted leadership in place, your team gains confidence and consistency across programs and turns moments of engagement into measurable outcomes.

Integrated Marketing & ABM Strategy

Multi-channel campaigns around Events, Webinars, and ABM. We orchestrate multi-channel campaigns that weave Events, Webinars, and ABM into a cohesive buyer journey. From messaging alignment to pipeline-focused measurement, we ensure marketing and sales work in lockstep across every touch point. The result is stronger demand generation and higher close rates. We’ll partner with you to establish a marketing-led framework for audience and attendance strategy, defining how we identify, invite, and engage the right contacts and accounts to achieve consistent, high-value participation across all programs

Bespoke Event Design

Executive, Customer or Partner thought leadership experiences that accelerate relationships. Design executive dinners, VIP experiences, and thought-leadership events tailored to your audience and partnerships. Each activation accelerates relationships, reinforces brand authority, and delivers memorable, high-touch moments. From concept to execution, we shape experiences that drive trust and influence.

Event Execution Support

Onsite execution, staffing, and experience design. From pre-planning to onsite delivery, we manage logistics, staffing, and experience design for large-scale events. Our end-to-end execution ensures flawless operations, seamless vendor coordination, and memorable guest experiences. You gain confidence to deliver high-impact events, no matter the scale.

Playbook Development & GTM Enablement

Sales + SDR activation and follow-up sequencing. Create repeatable, scalable playbooks and activation strategies that accelerate revenue. We craft pre-event, onsite, and post-event workflows—plus follow-up sequencing for SDRs and sales—so you can move faster through the funnel. The result is consistent execution and measurable pipeline growth. We also work to define and standardize “program in a box” templates for repeatable execution, including playbooks, audience targeting models, messaging frameworks, and follow-up processes.

Meet Carrie Furnari

Carrie Furnari, CEO of Anchor Events, brings over twenty years of event experience to the forefront, having organized a diverse range of events from large-scale conferences, to intimate gatherings and VIP hospitality programs. Carrie positions events as a core growth channel, aligning company goals and sales priorities, to drive measurable impact.

Combining strategic vision, execution excellence, and a dash of creativity, Carrie delivered exceptional experiences.

When she’s not knee deep in planning events, Carrie can often be found chasing around her four year old son, running a marathon, or spending summer days on the ocean.

OUR SOLUTION

From Events to Growth Engine

Anchor Events transforms how companies plan, execute, and measure events—turning
them into a predictable, scalable revenue channel.

Strategy and execution

Know what to do and why

Marketing and sales

Execute flawlessly

Experience & measurable ROI

Drive pipeline and impact

OUR PORTFOLIO

Events Fully Integrated Into Your
Marketing Strategy

VIP hospitality experiences (F1, PGA, Private Chef Dinners etc.)
User Conferences
Executive-level gatherings
Tradeshows and brand activations
C0-marketing activations
Field Marketing programs (roadshows, user groups, briefings)
Destination experiences - SKO’s, Incentive Trips and more
Office openings or merger celebrations